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Demographics

A Portrait of Holland

Holland covers about 13 square miles in the southeastern corner of Hampden County, wrapped around the Hamilton Reservoir on the Connecticut line, and it skews older than most of the Commonwealth: about one resident in four is 65 or over. Nearly all of its homes are owner-occupied, households average 2.2 people, and about one resident in twenty was born outside the United States. Figures below are from the U.S. Census Bureau and the Secretary of the Commonwealth. Follow the source links for the latest.

Key Figures

2,603Population (2020)
1,164Households
$86.8kMedian household income
24.2%Age 65 and over

Sources: US Census Bureau (data.census.gov).

Population & Households

  • Population (2020 Census): 2,603
  • Households: 1,164
  • Persons per household: 2.2
  • Foreign-born: 4.3% of residents
  • Age 65 and over: 24.2%
  • Under 18: 15.9%

Race & Ethnicity

  • White: 89.9%
  • Asian: 5.7%
  • Black or African American: 0.0%
  • Hispanic or Latino (any race): 3.3%
  • Two or more races: 3.4%
  • Speak a language other than English at home: 8.1%

Economy & Housing

  • Median household income: $86,806
  • Poverty rate: 5.0%
  • Median home value: $288,700
  • Median gross rent: $1,750
  • Homeownership: 96.0% of units
  • In the labor force: 65.0%

Registered Voters

Massachusetts publishes voter-registration counts by town through the Secretary of the Commonwealth; the counts below are the state’s enrollment snapshot from February 1, 2025. As in most of the state, Holland’s largest bloc by far is voters who choose no party at all.

  • Total registered: 2,362
  • Unenrolled (no party): 1,748 (74.01%)
  • Democrats: 262 (11.09%)
  • Republicans: 315 (13.34%)

See how Holland fits into the broader Commonwealth.

Massachusetts Demographics