Community & Data
Demographics
A Portrait of Rowley
Rowley is a coastal Essex County town of about 6,200 people spread across roughly nineteen square miles of marsh, farmland, and village. It is an older and heavily owner-occupied town: about one resident in five is 65 or over, and more than four in five of its homes are owned by the people who live in them. Households average about two and a half people, and very few residents were born outside the United States. Figures below are from the U.S. Census Bureau and the Secretary of the Commonwealth. Follow the source links for the latest.
Key Figures
Sources: US Census Bureau (data.census.gov).
Population & Households
- Population (2020 Census): 6,161
- Households: 2,428
- Persons per household: 2.5
- Foreign-born: 2.6% of residents
- Age 65 and over: 21.0%
- Under 18: 19.6%
Race & Ethnicity
- White: 94.8%
- Asian: 1.5%
- Black or African American: 0.0%
- Hispanic or Latino (any race): 0.3%
- Two or more races: 3.7%
- Speak a language other than English at home: 2.1%
Economy & Housing
- Median household income: $117,177
- Poverty rate: 1.4%
- Median home value: $633,900
- Median gross rent: $1,424
- Homeownership: 81.8% of units
- In the labor force: 73.6%
Registered Voters
Massachusetts publishes voter-registration counts by town through the Secretary of the Commonwealth; the counts below are the state’s enrollment snapshot from February 1, 2025. As in most of the state, Rowley’s largest bloc by far is voters who choose no party at all.
- Total registered: 4,998
- Unenrolled (no party): 3,569 (71.41%)
- Democrats: 744 (14.89%)
- Republicans: 650 (13.01%)
Sources
See how Rowley fits into the broader Commonwealth.